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Creation of the LIREIMO Laboratory: a new scientific dynamic at ENCG Casablanca

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Creation of the LIREIMO Laboratory: a new scientific dynamic at ENCG Casablanca

The Casablanca National School of Commerce and Management (ENCG) announces the creation of the research laboratory LIREIMO (Innovation, Research, Entrepreneurship, Managerial and Organizational Intelligence), accredited as part of the strategy for strengthening scientific research at the Hassan II University in Casablanca.

The purpose of this laboratory is to produce and disseminate knowledge in management sciences around topics such as managerial innovation, CSR, intellectual capital, entrepreneurship and sustainable performance.

LIREIMO positions itself as an interdisciplinary space for reflection and co-construction between researchers, doctoral students and practitioners.

In this dynamic, LIREIMO plans to organise Conferences, seminars, research workshops and participate in calls for scientific projects. A scientific review is also under discussion.

Follow us on LinkedIn: Official page LIREIMO

Management Team

  • Director: Prof. Abdellah EL BOUSSADI
  • Deputy Director: Professor Yassine REGRAGUI

Contact

LIREIMO Laboratory – ENCG Casablanca
direction@lireimo.org
lireimo@gmail.com

A mission at the heart of contemporary issues

In a context of economic, social, environmental and technological change, the LIREIMO laboratory intends to develop rigorous research, anchored in the field, oriented towards innovation and societal impact.

The vision: building knowledge useful, responsible and innovative for the benefit of organizations and territories.

Research areas

  • 1. Innovation, Organizational Intelligence and Management Transformation:
    Digitalisation, agility, new forms of organisation.
  • 2. Social Responsibility, Sustainability and Overall Performance:
    CSR, extra-financial performance, ethics, sustainable development.
  • 3. Entrepreneurship, intellectual capital and territorial dynamics:
    Territorial innovation, skills, networks of actors.

Perspectives & ambitions

  • Collaborative, interdisciplinary and multi-stakeholder research projects
  • Participation in national and international calls for projects
  • Regular organization of symposia, seminars, workshops
  • Valorization of work through publications, conferences and digital media
  • Creation of a scientific journal specific to LIREIMO

Scientific organization

The laboratory is based on a collaborative and cross-sectional structure:

  • Director and Deputy Director
  • Officials in charge
  • Thematic teams around collective projects
  • Doctors integrated into the axes

The objective: to foster the emergence of research innovative, impacting and grounded in reality organizations and territories.