Creation of the IREIMO Laboratory: a new scientific dynamic at the ENCG Casablanca
Creation of the IREIMO Laboratory: a new scientific dynamic at the ENCG Casablanca

National School of Business and Management (ENCG) in Casablanca announces the creation of the research laboratory LIREIMO .....

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Welcome to the LIREIMO Laboratory

Interdisciplinary Laboratory for Research in Economics, Innovation and Management of Organisations

Useful contacts of the LIREIMO Laboratory

Abdellah EL BOUSSADI
Director of the Laboratory
Yassin REGRAGUI
Deputy Director

The Interdisciplinary Laboratory for Research in Economics, Innovation and Organisation Management (LIREIMO) established purpose is to advance knowledge in the economic and management sciences, with particular emphasis on corporate social responsibility (CSR), SME performance, managerial innovation and territorial development.

LIREIMO uses an interdisciplinary approach to produce high-quality research, valued in academic journals and through scientific events. Its main tasks include:

  • Promote collaboration between disciplines to foster scientific innovation.
  • Develop partnerships with companies and public institutions to enhance the impact of research on the ground.
  • Participate in national and international research networks to enrich scientific reflection and foster academic exchanges.

The laboratory's work revolves around four main areas of research :

Economic Intelligence, HR Innovation and IT Governance Research Team.
  • Economic intelligence
  • Urban crowdsourcing and development of smart and sustainable cities
  • HR Strategy: Well-being and happiness at work
  • Social innovation
  • Digital technologies: Interactions, uses and evaluation
  • Digital transformation of organisations and digital risk
  • IT Ethics and Responsible Management
  • Use of AI and human resources management
  • Skills management and managerial innovation
Financial research team, technological innovations and organizational transformations.
  • Business model, financial and technological innovation
  • Technologies applied to finance
  • Emerging technologies and business performance
  • Mergers and acquisition
  • Accounting
  • Behavioural finance and neurofinance
  • Sustainable finance
  • Performance evaluation
  • Islamic Financial Engineering
  • Islamic filtering and performance of compliant portfolios
  • Product Risk Management and Islamic IFs
Research team in economic analysis, territorial development and dynamics.
  • Econometric modelling in international financial macroeconomics
  • Modeling behaviour in international trade
  • Exchange market, economic growth and business performance
  • Territorial economy, social and solidarity
  • Territorial development
  • Economic analysis and regional growth
  • Macroeconomics
  • International Economy
  • Innovation and Economic Growth in Advanced Technologies
  • Sustainable Development and Green Technologies in Innovation
CSR research team, intangible capital and marketing analysis.
  • Intangible capital of enterprise
  • Management of intangible capital
  • Corporate Social Responsibility (CSR)
  • Management control and environmental accounting.
  • Performance and sustainability
  • Sustainable finance
  • Management of ESSOs (social and solidarity economy organisations )
  • Marketing of local products
  • Overall performance of ESSOs
  • Digital consumption
  • Responsible consumption
  • Marketing influence and IA
  • Intangible capital and digital transformation
  • Intangible capital and green innovations
  • Intangible capital and environmental performance
Team 1

Economic Intelligence, HR Innovation and IT Governance Research Team

  • Economic intelligence
  • Urban crowdsourcing and development of smart and sustainable cities
  • HR Strategy: Well-being and happiness at work
  • Social innovation
  • Digital technologies: Interactions, uses and evaluation
  • Digital transformation of organisations and digital risk
  • IT Ethics and Responsible Management
  • Use of AI and human resources management
  • Skills management and managerial innovation
Team 2


Research team in finance, technological innovations and organizational transformations

  • Business model, financial and technological innovation
  • Technologies applied to finance
  • Emerging technologies and business performance
  • Mergers and acquisition
  • Accounting
  • Behavioural finance and neurofinance
  • Sustainable finance
  • Performance evaluation
  • Islamic Financial Engineering
  • Islamic filtering and performance of compliant portfolios
  • Product Risk Management and Islamic IFs
Team 3

Regional Economic Analysis, Development and Dynamics Research Team

  • Econometric modelling in international financial macroeconomics
  • Modeling behaviour in international trade
  • Exchange market, economic growth and business performance
  • Territorial economy, social and solidarity
  • Territorial development
  • Economic analysis and regional growth
  • Macroeconomics
  • International Economy
  • Innovation and Economic Growth in Advanced Technologies
  • Sustainable Development and Green Technologies in Innovation
Team 4

CSR research team, intangible capital and marketing analysis

  • Intangible capital of enterprise
  • Management of intangible capital
  • Corporate Social Responsibility (CSR)
  • Management control and environmental accounting.
  • Performance and sustainability
  • Sustainable finance
  • Management of ESSOs (social and solidarity economy organisations )
  • Marketing of local products
  • Overall performance of ESSOs
  • Digital consumption
  • Responsible consumption
  • Marketing influence and IA
  • Intangible capital and digital transformation
  • Intangible capital and green innovations
  • Intangible capital and environmental performance

The LIREIMO is an open and collaborative exchange space, where the diversity of expertise of its members allows us to address complex issues in management, finance and management control. It aims to provide concrete responses to the challenges of public and private organisations, integrating new management practices and emerging technologies.
In addition to contributing to the advancement of scientific knowledge through the publication of articles and participation in international conferences, the LIREIMO actively engages in training researchers and practitioners. The laboratory also works for its radiation by:

  • The establishing academic and socio-economic collaborations to strengthen its actions on the ground.
  • Lorganisation of scientific events such as seminars and doctoriales, promoting the sharing and dissemination of knowledge.

Through these initiatives, the LIREIMO aspires to become a key player in research in the economics, innovation and management of organizations, thus contributing to organizational transformations and the improvement of managerial practices

Useful contacts of the LIREIMO Laboratory

Abdellah EL BOUSSADI
Director of the Laboratory
Yassin REGRAGUI
Deputy Director

LIREIMO in figures

24
Indexed publications
57
Publications in peer-reviewed journals
67
Theses in preparation
87
International conference papers

Contact us

Address

2725 Road of Limes and Cement, Casablanca

Phone

+212 6 66 66 66 66

Email

Abdellah EL BOUSSADI a.elboussadi@encgcasa.ma Deputy Director: Yassine REGRAGUI y.regragui@encgcasa.ma

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